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29

People Power

Today, 25 years later, the group sells an extensive

range of high-quality, robust block-, brick- and

tile-making machines in over 50 countries and

some of the most remote and difficult regions of the

world.

In that time the team has grown from one person with an

idea – Jochen Kofahl – to a globally recognised company

employing 90 people at its head office in Johannesburg.

Managing the complexities of logistics, research and

development, sales, technical, marketing, accounting and

administration occupies 56 of those people (above) while

another 34 are employed on the assembly line at the

Hydraform factory (see overleaf).

Together this team embraces the company vision

of being customer-orientated leaders in soil-cement

technology, distributing and supporting Hydraform

machines and complementary products in key markets

across the developing world.

Hydraform3.indd 29

6/18/13 11:40 AM