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Foreword

Robert Plattner

MD

small businesses on the back of a single Hydraform

blockmaking machine. Some of these entrepreneurs are

travelling around their countries, bidding for and building

houses, schools, churches and even clinics and hospitals

in far-flung communities in the developing world.

This is the fundamental reason why we have come

to believe that Hydraform, as a company and with its

machines, can enable socio-economic transformation in

the developing world. It is one of the reasons we have

resolved, as our mission, to be active participants with our

customers and stakeholders in the field and to develop

innovative products that continue to suit the needs of our

markets.

It is also why we have equipped the Hydraform Training

Academy to be mobile and to travel to any country in

the world in order to train customers on the Hydraform

Building System as well as in the operation of our many

different models of machines.

In the coming years the Hydraform Building System

will be used by governments and individuals alike as

the pressure for shelter increases to unprecedented

levels. And in keeping with our core values of Innovation,

Production Excellence, Teamwork and Customer Focus,

we expect to continue to lead this relatively new industry in

stabilised earth construction from the front.

That leadership can only be achieved by never losing

sight of the need for quality in the final product – the soil-

cement block – thereby continuing to enable building to

standards that far outperform the usual levels found in

low-cost construction projects.

Human development

Hydraform realised long ago that when upgrades in living

conditions are undertaken, be it by governments or by

aid organisations, the people directly involved in the

communities affected need to be the primary beneficiaries

of the resulting economic upturn. Indeed, the training

provided by Hydraform delivers skills desperately needed

to build or rebuild communities while also creating new

employment opportunities, immediately and into the future.

Another advantage of the Hydraform Building System

is that it can be classified as a low environmental impact

system that enables efficient utilisation of local material

resources. This advantage is key in developing economies

where more conventional building materials are in short

supply or frightfully expensive.

It is also advantageous when it comes to urbanisation

and slum-upgrading, key challenges encountered in many

countries of the developing world. As ever more of the

world’s rural population migrates to the cities, Hydraform

is perfectly positioned to assist in addressing this

developmental challenge for the benefit of governments

and citizens alike.

We firmly believe that the primary objective of housing

development needs to change from the provision of

houses which are habitable and acceptable to one

in which the health and safety of residents takes

precedence. Homes must also be easy to maintain, should

address environmental challenges and provide significant

employment opportunity in the construction, alteration and

refurbishment sectors.

A Hydraform house is not a single object, it is a way of

life for many years to come.

A Hydraform house comforts families and helps to

underpin family values.

...a single Hydraform blockmaking machine can provide

the material to build over 100 houses per year... [and]

create employment opportunities – and valuable skills

development – for as many as 20 or 30 people.

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